Who we are.

Experts in Learning

Partners in Growth

Led by professional psychologists and powered by a global network of industry experts, we design and deliver learning experiences that help organisations thrive seamlessly managed through one trusted partner.

Simitri Group International

Founded in 2003, we are a corporate training and learning consulting company dedicated to transforming the business world into a more compassionate, inclusive, and respectful environment. Our mission is to help organisations create workplaces where people feel valued, supported, and genuinely happier because when individuals grow, companies grow too. By partnering with HR and L&D teams, we design impactful learning experiences that shift behaviours, strengthen teams, and elevate performance.

Our global network of facilitators representing 27 industries, 65 cities, and 29 languages brings deep cultural awareness, real-world expertise, and a human touch to every engagement. They connect authentically with diverse audiences and understand what it takes to drive meaningful change. Behind them, our Instructional Designers work closely with clients to build tailored programs using world-class methodologies, practical tools, and insights grounded in real business challenges.

At Simitri, we believe lasting impact comes from transforming behaviours, mindsets, and attitudes. We are committed to helping organisations create workplaces that achieve results while empowering people to grow, thrive, and succeed together.

The People Who Make It Happen

Behind every impactful program is a team of passionate professionals who bring it to life. From our instructional designers and global facilitators to our logistical account managers, business development managers, and behind-the-scenes teams, each plays a vital role in creating seamless, meaningful learning experiences that empower organisations to grow.

instructional design
Instructional Design

Our global instructional design team is dedicated to creating tailored training programs tailored to your organisation’s goals. Guided by the ADKAR model and the 70-20-10 framework, we combine behavioral insight with practical design. Through research, stakeholder collaboration, and creative content development, we deliver impactful learning experiences, complete with full project management, evaluation, and logistical support every step of the way.

Global Facilitator
Global Facilitators

Our pool of facilitators speak your language and bring extensive executive and management experience, enriching training sessions with their own real-world stories to bring concepts to life. They offer valuable cultural nuances, ensuring that learning is relevant and resonant across diverse contexts. Located in all major cities worldwide, our facilitators are uniformly trained and certified to the high standards of Simitri, delivering impactful, engaging, and culturally sensitive learning experiences every time.

Logistical Account Managers
Logistical Account Managers

Our dedicated SPOC provides 24-hour coverage to support all your logistical needs, ensuring seamless coordination across time zones. With just one contact, we address every aspect of your organisational requirements in any country, simplifying the process and providing peace of mind. Trust our team to manage logistics efficiently, so you can focus on delivering impactful learning experiences.

Business Development Managers
Business Development Managers

Our Business Development Managers are based in major cities worldwide. London, New York, Singapore, Hong Kong, Delhi, Kuala Lumpur, Milan, Dubai, Accra, Shanghai, and across the East and West Coast of the USA, putting us at your service wherever you are. They serve as your personal guides, helping you navigate our range of services and connecting you seamlessly to our expert teams. Whatever your needs, our local presence ensures personalised support and expert advice every step of the way.

Behind-the-scenes Teams
Behind-the-scenes Team

Our behind-the-scenes teams, spanning shared services, finance, marketing, operations, and more, are the backbone of our organisation. Comprising a diverse group of talented individuals from various backgrounds and demographics, they work seamlessly across functions to ensure smooth, efficient support, enabling our core teams to deliver exceptional results for our clients.

Our most important value is the success of our clients. We look at each engagement with a laser-focus on business challenges and opportunities. We want to make sure that our solutions deliver lasting change, every time.

David Huxley

Simitri Group CEO

David Huxley

The Faces Behind Our Vision

Our management team combines passion, insight, and experience to drive our mission forward. Through leadership rooted in empathy and expertise, they guide our teams to create learning that transforms organisations.

David Huxley

David Huxley

President - CEO

Guy Mason

Guy Mason

Chief Communication Officer

Christine Chicktong

Christine Chicktong

Executive Director

Yvonne Riches

Yvonne Riches

Head of Instructional Design

Hui Xian

Hui Xian

General Manager - China

rebecca lan

Rebecca Lan

Finance Manager

patricia ochoa

Patricia Ochoa

Manager, Sales & Marketing Operations

uma kandasamy

Uma Kandasamy

Manager, Account Management

View Simitri Catalogue

Explore our full list of programs and services created to support learning, strengthen leaders, and improve performance.

smartscroll logo

This helps us tailor your trial experience.