Selling to Win

Getting the First Meeting

YOUR MARKETING HAS resulted in a stream of interest from prospective clients. The phone is ringing off the hook. The switchboard is jammed with requests for meetings. The first available time on your calendar is two weeks from Wednesday. As great as this may sound, it doesn’t happen. It’s not unrealistic to imagine someone attending your luncheon seminar coming up to you afterwards and saying “I’m interested in learning more about this, can we get together?” It’s also possible you receive a response from a contact marketing email from someone wanting to meet once they return from their business trip. These do occur – but for most of us, this is not enough to meet our business development goals.