WORKSHOP OVERVIEW

The Simitri Key Client Management Workshop helps organisations in retaining and maximising the profitability of key and valued clients, which is essential to the survival of any company. After all, excellent client relationships mean that your clients will:

• Buy more, even if your fees are slightly higher than competitors

• Recommend you to colleagues and friends

• Make your organisation the standard for their vendor relationships

• Look to you for help in other aspects of their business

BENEFITS FOR PARTICIPANTS

By completing this workshop, participants will:

• Have an understanding of why key account management is vital to the success of an organisation

• Be able to measure the strength of their relationships with clients and contacts

• Understand that the client’s perception of your delivery of service may not be the same as yours

• Develop tools to guide activities when protecting client relationships

• Understand the skills to cross-sell products and services within existing accounts

• Develop a systematic approach to key account planning