WORKSHOP OVERVIEW

The Simitri Building Your Value Proposition Workshop exploring potential areas to establish value.  This is important because, in today’s competitive market environment, it is critical that sales and marketing teams differentiate their product or service based on value instead of features or price. The ability to articulate this Value Proposition is a key focus of the workshop, enabling you to position your organisation more favourably with the customer.

During the workshop, we examine various levels of the Value Proposition and discuss how these elements can be aligned to drive positive results. From there, participants develop their product or service’s Value Proposition using a structured approach and repeatable process.

BENEFITS FOR PARTICIPANTS

By completing this workshop, participants will:

• Understand the needs & drivers of your customers

• Realise that customer perceptions are reality

• Create a strong and compelling Value Proposition

• Enhance the Value Proposition to achieve greater results