There is a right way and a wrong way to brainstorm. To get the most out of your team you should approach the session with a plan.
The decision matrix helps to sort and select proposals that deliver the biggest impact with the least amount of effort.
Design thinking comes of age: Jon Kolko writes for HBR about creating a design-centric culture within an organisation.
Design thinking is not only for designers. Tim Brown writes for HBR about how business leaders can also use design to solve problems and drive change.